Our Work

DieHard Battery

at Advance Auto Parts Locations Nationwide


National aftermarket auto parts provider Advance Auto Parts needed custom installations performed at over 3,900 U.S. locations in order to promote its acquisition of the DieHard battery brand. The project had a tight timeline, across thousands of store locations, all during a global pandemic that required stringent additional safety measures.


Advance Auto Parts, a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers, acquired the DieHard battery brand in 2019 following Sears’ liquidation. Advance Auto Parts has 3,901 store locations across the United States, and needed to custom installations performed in all their stores in order to fully support and market their new battery acquisition. Nationwide Fixture Installations was asked to remove and dispose of all old signage, and to custom install all new top signage and aisle violators. The timeline for project completion was scheduled at eight weeks in the summer of 2020, during the peak of the COVID-19 pandemic.